Branham Builds Continuum of Care eHealth Model: Framework for eHealth Products and Services

- Branham Group Inc., a leading global ICT industry analyst and strategic marketing consultancy in the healthcare and eHealth space, recently completed the development of a complete Continuum of Care eHealth model.  The healthcare delivery system is going through an accelerated period of intense focus and requisite transformation.  The fundamental basis for this transformation is the gradual move from reactive healthcare to proactive wellness with the patient at the centre.  There has also been a growing recognition of the need for the key stakeholders in the healthcare system to work in an integrated fashion across the complete Continuum of Care.

One of the key ingredients in this transformative movement is the need for more integrated information flows supported by healthcare ICT or eHealth across the Continuum of Care.  The building blocks for the Continuum of Care already exist; what’s lacking is the integration and seamless exchange of information between and across these components. The acute care or hospital segment is no longer the primary point of eHealth deployment and utilization but is one of many.  Information regarding the patient must be made available to all healthcare providers.

Branham has produced a model which tracks all eHealth products and services across the Continuum of Care.   “We have categorized key point and multi-point eHealth technologies and vendors in our model,” says Wayne Gudbranson, President & CEO of Branham Group Inc.  He further states, “This model is an excellent tool for eHealth vendors to understand how they are positioned in the healthcare marketplace.  It is also a great tool for buyers to identify a range of solutions that address their requirements.”
The Continuum of Care eHealth Model is accessible through Branham’s eHealth NOW subscription services program.

About Branham Group Inc.
Branham Group is a leading industry analyst and strategic consulting firm servicing the global information technology marketplace. Branham Group assists information technology companies and related institutions in achieving market success through its custom consulting services (Planning, Marketing and Partnering), and through its multi-client research subscription programs (eHealth and Green IT). Branham also produces an annual listing of the top information and communications technology (ICT) companies in Canada (www.branham300.com), tracks the Canadian Outsourcing industry (www.branhamoutsourcing.com) and monitors over 450 eHealth vendors. For more information regarding Branham Group, please visit www.branhamgroup.com.

For more information please contact:

Ted Dhillon
Director
Branham Group Inc.
ehealth@branhamgroup.com
(613) 745-2282 ext. 121

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