Branham300 NOW

Branham300 Company Spotlight: CounterPath

Monday, April 23, 2012

Branham300 Spotlight Company - CounterPathSince its inception, the fundamental goal of the Branham300 has been to raise the profile of the Canadian ICT industry, identify its leaders, as well as illustrate the depth and breadth of innovative technology that is offered by Canadian ICT organizations on a national and international stage. Each month, the Branham300 NOW newsletter profiles industry leaders in an effort to bring well deserved exposure to organizations that are catalysts of growth within the Canadian ICT industry.

CounterPath is an innovative player in the desktop and mobile VoIP software products and solutions space. In the past year, the Vancouver-based company increased annual revenues by nearly 40%, leading it to be recognized on the 2012 Edition of the Branham300 as one of the Top Movers and Shakers. The company’s growth has continued in its 2012 fiscal year, as it continues to gain traction in North American, as well as International markets. The following profile highlights CounterPath's past and present accomplishments and its plans for the future.

CounterPath in Brief…

CounterPath’s product suite includes SIP-based softphones, server applications and Fixed Mobile Convergence (FMC) solutions that enable service providers, Original Equipment Manufacturers (OEM) and enterprises to cost-effectively integrate voice, video, presence and Instant Messaging (IM) applications into their VoIP offerings and extend functionality across both fixed and mobile networks.

In the ten years since its inception the company has grown in size and impact, having made three strategic acquisitions, grown its intellectual property portfolio to 7 granted and 17+ pending patents, expanded into the growing mobile market, and, in early 2012, announced profitability.

Where CounterPath Came From…

CounterPath was incorporated in 2002 in Vancouver, BC as a result of the collaboration among three individuals passionate about creating open standards-based VoIP technology. The company’s mission was to become the leading provider of VoIP softphones (software based telephones).

From the launch of its first softphone to its latest suite of Bria desktop and mobile softphones, CounterPath’s reputation quickly grew as a provider of softphone technology which was thoughtfully designed, robust and interoperable with the telephony platforms of some of the world’s largest service providers and equipment manufacturers.

The popularity of CounterPath’s free X-Lite softphone is a testament to CounterPath’s high reputation in the industry. Since its release in 2003, service providers, Original Equipment Manufacturers and enterprises have embraced the X-Lite client to test numerous end-to-end VoIP, messaging, presence and video configurations with success, and it is often the softphone of choice for these purposes. To date, X-Lite has been downloaded by millions of consumers and business users worldwide, and currently over one million unique call transactions are made per month using the softphone.

Between August 2007 and February 2008, CounterPath made three strategic acquisitions—NewHeights Software, FirstHand Technologies and BridgePort Networks—which expanded the company’s focus beyond the softphone and into the Fixed Mobile Convergence (FMC) market. This was a turning point for the company as it signaled not only an entrance into the burgeoning mobile app market, but marked the company’s evolution from desktop software provider to influencer in the way people communicate today.

Where CounterPath is Today…

Now that the Bria softphone is available as a mobile application for the two largest and most popular platforms, iOS and Android, people are able to take their enterprise and VoIP communications with them wherever they go. For business users, mobile phones and tablets have become an extension to their corporate PBX, giving them access to enterprise telephony features away from the office (i.e. extension dialing, call swaps and transfers). Consumers benefit from the convenience, flexibility and cost effectiveness of VoIP calling from their mobile devices. Together, CounterPath’s desktop and mobile phones offer a unique end-to-end communications experience that is truly unified.

Today CounterPath has become the leading global market leader of desktop and mobile softphones. The company’s award-winning solutions power the voice and video calling, messaging, and presence offerings of many of the world’s largest and most influential Original Equipment Manufacturers (OEMs), service providers and enterprises including Alcatel-Lucent, AT&T, Avaya, Verizon, Bosch, BroadSoft, BT, Cisco Systems, GENBAND, Metaswitch Networks, Mitel, mobilkom austria, NEC, and Rogers.

CounterPath employs over 100 team members across the globe with the majority in Vancouver. The company holds a significant patent portfolio covering VoIP, FMC and UC technologies and is publicly traded on the TSX-V and OTCBB. CounterPath’s market cap of $100M is the highest for any tech company listed on the TSX-V.

Where CounterPath Plans to Go Tomorrow…

End-to-end communications technology, the kind which connects users across both desktop and mobile devices in a seamless, unified way, is experiencing rapid market uptake.

In the consumer realm, this means that in a world dominated by Skype and other over-the-top services, service providers are experiencing significant pressure to develop new business models to retain and attract new customers. Innovative solutions from CounterPath - like Rogers One Number™ which allows Canadians to extend their Rogers wireless number to their computer using a web-based softphone portal – are a call to action for other operators who are recognizing that to stay in the game, they have to adapt to new rules. CounterPath foresees a continuation of dedicated efforts to meet the needs and foster the growing demand of these competing service providers.

For enterprises, one of the growing challenges is the Bring Your Own Device (BYOD) movement and consumerization of IT which are gaining traction, much to the consternation of IT managers. CounterPath also expects to continue focused efforts on its solutions which allow IT managers to not only manage and control the communications applications deployed within the workforce, but which enrich the enterprise communications experience, allowing business users to benefit from enterprise functions like voice mail and conferencing on their mobile device of choice.

It is undeniable that the face of telecommunications is changing, and the team at CounterPath is a driving force.

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