Branham Launches Digital Health Brand - Healthcare ICT Practice Re-Branded

- Branham Group Inc., a leading global ICT (Information and Communication Technology) industry analyst and strategic marketing consultancy in the healthcare sector, has re-branded its healthcare ICT practice to Digital Health.

The use of information technology and other related technologies in the field of healthcare are attracting a lot of attention and interest, and it is anticipated that its use will only increase in the coming years. "Based on the market sensitivity analysis that we conducted and discussions with our clients, terms such as eHealth are considered passé and not reflective of the trends in technology use in the healthcare sector," according to Wayne Gudbranson, President & CEO of Branham Group Inc."Everyone we contacted were instantly comfortable with the term Digital Health."

Digital Health is a more proactive reflection of current and future trends in the communications of all forms of data between a myriad of devices and disparate systems across the emerging connected continuum of care in countries around the world. Branham's comprehensive subscription services and custom consulting services will use the new Digital Health branding.

To learn more about the Branham Digital Health practice, visit http://branhamgroup.com/digitalhealth

About Branham Group Inc.

Branham Group Inc. is a leading industry analyst and strategic consulting firm servicing the global information technology marketplace. Branham Group Inc. assists information technology companies and related institutions in achieving market success through its custom consulting services (Planning, Marketing and Partnering), and through its multiclient research subscription programs (Digital Health and Green IT). Branham also produces an annual listing of the top information and communications technology (ICT) companies in Canada (www.branham300.com), tracks the Canadian Outsourcing industry (www.branhamoutsourcing.com) and monitors over 450 Digital Health vendors. For more information regarding Branham Group, please visit www.branhamgroup.com.

For more information please contact:

Ted Dhillon
Director
Branham Group Inc.
digitalhealth@branhamgroup.com
(613) 745-2282 ext. 121

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