Branham Releases Update to Healthcare Continuum of Care Model

Digital Health a Key Integrator

- Branham Group Inc., a leading global ICT industry analyst and strategic marketing consultancy in the Digital Health space, recently released an update to its Continuum of Care model for the Canadian health care market.

The health care delivery system in Canada is going through an accelerated period of intense focus and transformation. The fundamental basis for this transformation is the gradual move from reactive health care to proactive wellness with the patient at the centre. There has also been a growing recognition of the need for the key stakeholders in the health care system to work in an integrated fashion across the complete Continuum of Care.

According to Wayne Gudbranson, President and CEO of the Branham Group, "Today, Canada's health care system faces many challenges, including escalating costs of health care delivery, a fast increasing senior's population, increasing demands on Healthcare services due to growing Chronic Diseases, shortage of adequately trained healthcare professionals, and systemic inefficiencies from outdated practices, policies and workflows. The lack of integrated information exchange creates inherent inefficiencies within the system and is a major contributor to these escalating costs."  He further states that, "The current model of healthcare delivery is disjointed and does not support seamless sharing of information. There is a growing acknowledgment of the need for the key stakeholders in the health care system to work in an integrated fashion across the complete Continuum of Care. This integration will be driven by technology in years to come."

The key enabler in making this integration possible and ensuring that information flows seamlessly across all components of the Continuum of Care, is healthcare information technology (HIT) or Digital Health. An integrated Continuum of Care model of healthcare delivery requires that patient information be made available to all health care providers, when and where they need it (taking into account obvious privacy and information security concerns). The building blocks for the Continuum of Care already exist; what’s lacking is the integration and seamless exchange of information between and across these components.

This update from Branham Digital Health NOW provides readers with a better understanding of what an integrated Continuum of Care means, the importance of technology in enabling its achievement, and the progress to date. The Continuum of Care model is accessible through Branham's Digital Health NOW subscription services program.

About Branham Group Inc.

Branham Group Inc. is a leading industry analyst and strategic consulting company servicing the global information and communication technology (ICT) marketplace. Branham Group assists ICT companies and related institutions in achieving market success through its custom consulting services (Planning, Marketing and Partnering), and through its multi-client research subscription programs (Digital Health, Green IT and Outsourcing). Branham also produces an annual listing of the top ICT companies in Canada (www.branham300.com), tracks the Canadian Outsourcing industry (www.branhamoutsourcing.com) and monitors over 450 Digital Health Vendors (www.branhamgroup.com/digitalhealth).

For more information regarding Branham Group, please visit www.branhamgroup.com.

Ted Dhillon
Director
Branham Group Inc.
digitalhealth@branhamgroup.com
(613) 745-2282 ext. 121

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