- Ottawa, Ontario - Branham Group Inc., a leading global Information and Communication Technology (ICT) analyst and strategic marketing consultancy, today released a report titled "Maximizing the Value Provided by a Big Data Platform," which provides some perspective on how organizations can discover the value hidden within this data and how best to deliver that insight to its decision makers and management.
"Big Data" is one of the key buzzwords for 2012; and for good reason. Thanks to our increasingly instrumented and interconnected world, the data flows generated by today’s devices and sensors can provide significant insight into customer interactions, manufacturing facilities, railway infrastructures, and so much more. Or they would, if we were able to capture, store, search, analyze, and visualize this massive amount of high-velocity information in an efficient, timely and meaningful manner.
Academic research suggests that organizations using data and business analytics to support the decision making process are more productive and experience higher returns on investments than seen by their counterparts. Specifically, the effective use of data and analytics has been correlated with a 5 to 6 percent improvement in productivity, as well as higher profitability and market value. In short, organizations can use controlled experiments to test hypotheses and more accurately analyze results (distinguishing between causation from mere correlation) to help further guide investment decisions and operational changes.
This whitepaper makes the assumption that the reader is familiar with the term Big Data, the increasing pool of data and data sources that are captured on a day to day basis, the speed at which this data is produced, and the fact that its value continues to remain untapped. Specifically, it focuses on how organizations can discover the value hidden within this data and how best to deliver that insight to its decision makers and management—while keeping tight reins on the monitoring and management of these changing topologies. While more familiar processes such as data warehousing and business intelligence are briefly acknowledged, the focus is on the more recent emergence of MapReduce and real-time analytics. Further, it also looks at how organizations can minimize the time to value and total cost of ownership, while simultaneously maximizing return on investment. Key sections of the report include the following:
Branham Group Inc. is a leading industry analyst and strategic consulting company servicing the global information, communication, and entertainment (ICE) technology marketplace. Branham Group assists technology companies and related institutions in achieving market success through its custom consulting services (Planning, Marketing and Partnering), and through its multi-client research subscription programs (Digital Health, Green IT and Outsourcing). Branham also produces an annual listing of the top ICT companies in Canada (www.branham300.com) and monitors over 450 Digital Health vendors (www.branhamgroup.com/digitalhealth).
For more information regarding Branham Group, please visit www.branhamgroup.com.
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