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Branham Group Releases Report on BPM and Connectivity & Integration Solutions

A Perspective on BPM Based on Real World Examples

- Ottawa, Ontario - Branham Group Inc., a leading global Information and Communication Technology (ICT) analyst and strategic marketing consultancy, today released a report titled "Choosing IBM WebSphere over Oracle Fusion based on Real World Experiences - A Perspective on BPM and Connectivity & Integration Solutions," which provides an external perspective on the overall customer experience.

As part of its ongoing efforts to better gauge and improve the overall customer experience, IBM commissioned Branham Group Inc. to conduct an objective third party assessment into the experiences of several organizations that recently selected IBM’s Business Process Management (BPM) and WebSphere Connectivity & Integration solutions over similar offerings from Oracle. The organizations that participated in this study are all deep enough into their respective implementation and pilot deployments where important assumptions, made during the vendor selection process, have had significant opportunity to be tested against the hard reality of actual experience.

Further, the purpose of this paper is to objectively describe what was learned about, 1) the reasons these organizations chose IBM, 2) their overall real-world experiences to-date at this stage in their development and deployment cycle, and 3) the correlation between their expectations and their actual experiences based on their selection criteria.

Between May and June of 2012 Branham reviewed documentation about, and interviewed executives from, the following organizations:

  • TBC Corporation, a multinational wholesaler and retailer of aftermarket automotive parts and services;
  • Huntington Bank, a large regional full-service consumer and commercial bank;
  • Bauer Media Group, a multinational magazine publishing company; and
  • a large logistics information service provider that has chosen to remain anonymous.

Each of these organizations has shared their ‘lessons learned’ for the benefit of other peer organizations and executives facing similar important IT decisions. The report provides a detailed discussion of the nature and benefits of well executed contemporary BPM systems, an overview of the BPM middleware solutions and connectivity & integration capabilities available from IBM and Oracle, as well as company-specific findings from the individual case studies followed by an integrated discussion of benefits and TCO insights in the context of these real-world examples.

IBM BPM Customer Experience IBM BPM Customer Experience (1191 KB)



About Branham Group Inc.

Branham Group Inc. is a leading industry analyst and strategic consulting company servicing the global information, communication, and entertainment (ICE) technology marketplace. Branham Group assists technology companies and related institutions in achieving market success through its custom consulting services (Planning, Marketing and Partnering), and through its multi-client research subscription programs (Digital Health, Green IT and Outsourcing). Branham also produces an annual listing of the top ICT companies in Canada (www.branham300.com) and monitors over 450 Digital Health vendors (www.branhamgroup.com/digitalhealth).

For more information regarding Branham Group, please visit www.branhamgroup.com.

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